Syphilis Campaign
The Syphilis Campaign
The Syphilis Campaign launched by Fraser Health aims to encourage young (child-bearing aged) people to be aware of and test for syphilis. It reaches its target audience through social media (i.e. Meta ads) and physical marketing (i.e. buses, bus stops, and skytrain stations).
My Work
I designed transit (bus and skytrain) advertisements and Meta (Facebook and Instagram) advertisements. 6 variations of the design were created to be rotated on a timely basis for the Meta ads.
The Direction
The campaign is directed to women of child-bearing age, so we chose a variety of diverse photographs that depicted that. We wanted the colour palettes of each image to compliment the photograph colours as well, while keeping the white text very readable.
My Role
Graphic designer
In collaboration with:
Antony Kumar
Tammy Theis
Thomas Nelles